For Brands & Agencies

I built this so you never have to
pay for fake engagement again.

Launch a contest with my verified roster of tsunami™ creators. Every post is fraud-screened. Every result is scored. You approve payments before they move.

20+ Years of Partnerships

Brands I've Worked With Across My Career

From founding Fatafeat (acquired by Discovery) to delivering successful campaigns for major international and regional brands

Food & Beverage

Almarai • Kiri • Heinz • KitKat • Khazan • Americana Brands • Ferrero Rocher • Baskin Robbins • Pepsi Cola • Coca Cola • Wadi Foods • Rabie Tea • Al Walimah Rice

Beauty & Personal Care

L'Oréal • Johnson & Johnson • Gillette • Stayfree

Media & Entertainment

MBC • Discovery Networks • Burda

Publishing & Lifestyle

La Cucina Italiana • Martha Stewart Living

Travel & Others

Lufthansa • Sheraton Hotels • DAF Trucks • Egypt Tourism

The Fog

I've seen what you're dealing with. I lived it too.

These aren't hypotheticals. This is the reality I watched for 20 years in media.

41%

of GCC influencer accounts show fraudulent engagement signals. You're paying for bots.

$0

ROI visibility: most brands can't attribute a single sale to a creator post.

48%

of mid-tier influencers (100K–500K) fail our fraud detection.

My System

Four steps. Full transparency. You control every decision.

Nothing happens without your approval. Your money doesn't move until you say so.

01

Submit Your Brief

Tell me your product, target markets, budget, and preferred week. I design the contest.

02

Creators Apply

My trained creators apply. You see their full track record: AES scores, fraud history, everything.

03

Approve & Launch

You pick which creators participate. They post on surge day, same hashtag, same hour.

04

Review & Pay

Every post scored by AES. Top ER = full payment. Fraud = zero. You approve every settlement.

Why Brands Choose Us - performance-based creator marketing

What I Built For You

Every contest includes all of this. No add-ons.

I built these layers because I've seen what happens when they're missing.

Performance-Based Pay

Top ER creators get their full fee. Underdeliver = proportional. Fraud = zero. Your money goes where the results are.

5-Layer Fraud Detection

Save ratios. ER anomaly detection. Comment-pod scoring. Sanity caps. Zero-saves flag. Score ≥90 = permanent ban.

Escrow Protection

You pay via Stripe. Funds held by Picture Pond Media. Nothing moves until you review and approve each settlement.

Full Transparency Report

Every creator ranked by AES. Saves, shares, comments, reach, fraud scores. The receipt with the recipe.

Brand Dashboard

See your contests, review applications, approve creators, track results, approve payouts, all in one place.

Synchronized Surge

20-200 creators post same day, same hashtag. The algorithm reads a cultural event, not a campaign.

See It In Action

How AES Really Works

The smartest way to measure real influencer performance — in 60 seconds.

Brand Dashboard - transparent creator campaign management

No Hidden Fees

My pricing is on the website. Not behind a sales call.

Same formula for every brand. No negotiation.

Custom

Platform fee tailored to your campaign + creator bid pool

Contest design & coordination
Creator recruitment & vetting
Fraud detection on every post
AES scoring & transparency report
Escrow payment protection
Brand dashboard access
Start a Contest

The Proof

I self-funded every contest. Here's 7 months of proof.

Every week, with real products, real creators, and real money on the line.

290+
Reels Scored
5.7M+
Organic Views
6.9%
Avg ER (vs 3.1% GCC)
0
Fraud Payouts

Media Value

What does 9.23% ER actually cost you?

Here's how an Aklopedia Surge compares to the channels you already buy — in the language your CFO understands.

ChannelAvg CPMAvg CPETypical ER
Aklopedia Surge (Heinz campaign)~$18~$0.209.23%
GCC Paid Social (Meta / TikTok)$25 – $45$1.20 – $3.501 – 3%
Traditional Influencer (one-off paid post)$30 – $60$2.00 – $5.001.5 – 2.5%
TV Spot (GCC satellite, 30s)$40 – $120Not measurableNot measurable

GCC paid media benchmarks: industry reports 2025. Surge CPM/CPE calculated on actual Heinz campaign data. Brand name anonymised.

Low-Risk Entry

Not ready for a full campaign? Start with $3K.

Run a pilot surge. 10 certified creators. Real results in 2 weeks. Use the data to sell it internally.

$3,000
Total pilot budget (platform fee + creator pool)
10 certified, fraud-screened creators
Full AES scoring on every post
Transparency report with saves, shares, ER
Delivered in 2 weeks
If average ER falls below 4%, we discuss a credit
Start a Pilot Contest — $3,000

Ready to launch your first contest?

Submit your brief. I'll design the contest, recruit creators, and manage everything. You approve before money moves.

Youssef El Deeb - Founder

The Founder

I Built Fatafeat. Now I'm Building the Trust Layer.

I created Fatafeat, the Arab world's first food channel. 55M households. Acquired by Discovery Networks in 2013. 20 years in content and media.

I know creators. I know content. I know what real engagement looks like, and I know what fake looks like.

Our Team

Talk to us directly

Fatema Elnashar

Marketing Manager — Egypt

Fatma.elnashar@picturepond.com+20 122 720 0682

Rania Halwani

Marketing Manager — GCC / Levant

Rania.halwani@picturepond.com+962 7 7999 9981

Platform continuity: Aklopedia runs on enterprise-grade cloud infrastructure. Regional marketing managers cover Egypt and GCC independently. Campaign operations continue uninterrupted regardless of founder travel or timezone. All brand funds are held in escrow by Picture Pond Media LLC-FZ (Dubai), licensed for paid influencer campaigns in the UAE.